Dr. Babakuş is a Professor of Marketing in the Marketing and Supply Chain Management Department of the Fogelman College of Business and Economics at The University of Memphis.

Dr. Babakuş’s research interests include quality and customer satisfaction measurement, services management and marketing issues. His research has been published in the Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Decision Sciences, Journal of Service Research, Journal of Business Research, Journal of Advertising Research, European Journal of Marketing, Journal of Personal Selling & Sales Management, Health Services Research, Journal of Statistical Computation & Simulation, and in the conference proceedings of the American Marketing Association, Academy of Marketing Science and Decision Sciences Institute. He continues to make invited and peer reviewed presentations at various universities as well as at national and international conferences. Dr. Babakuş currently serves on the editorial review boards of the Journal of Service Research, Journal of Services Marketing, and Journal of Consumer Marketing.

Dr. Babakuş has conducted research projects and educational programs for a number of corporations and nongovernmental agencies. Prior to his doctoral studies, Dr. Babakuş was a production manager for a corrugated paper products firm in Istanbul, Turkey, where his responsibilities included overseeing production and operations of a plant, which operated 24/7.