Greg is an Associate Professor of Marketing, former Director of MBA Programs and former Chairman of the Department of Marketing and Supply Chain Management. Greg holds BS, MS and PhD degrees in Marketing from Penn State University. In addition to marketing, his training includes psycholinguistics, rhetoric, and poetics. Greg has been at the University of Memphis since 1988, and teaches creativity & innovation, negotiation, global marketing strategy and philosophy of science.
Greg's current research interests center on food marketing (focus on obesity), cultures of innovation, and innovation methodology. His work has been published in The Journal of Consumer Research, The Journal of Advertising, The Journal of Business Research, Journal of Current Issues and Research in Advertising, The Journal of Marketing Management, The Journal of Healthcare Marketing, Advances in Consumer Research and the Proceedings of the Pacific Sociological Association.
Greg regularly conducts creativity, leadership and communications training seminars for companies (e.g., ALSAC/St. Jude, Baptist Memorial Hospital, FedEx, AutoZone, and Williams Sonoma) and executive development programs. He has served as an advertising consultant to the US Navy. Greg served as political research consultant to ABC News, the Foundation for National Progress, and the National Institute on Media and the Family. He also served as a lobbying strategy consultant for the National Hardwood Lumber Association and Family Business First.