Dr. Jeff Thieme is Associate Professor of Marketing in the Marketing and Supply Chain Management Department in the Fogelman College of Business & Economics at the University of Memphis. His research and teaching interests focus on the process of developing and launching new products. He received his Ph.D. from Michigan State University and has an MBA (Emphasis in Operations Management) and BS Mechanical Engineering from the University of Missouri - Columbia. Prior to joining the faculty at the University of Memphis, Dr. Thieme was Assistant Professor of Marketing at Syracuse University. He has published in major marketing journals including, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Product Innovation Management.  Outside of academia, he has worked for a variety of companies including: Ford Motor Company, Purina Mills, Union Electric, and McDonnell Douglas.