Dr. Alan Bush is Professor of Marketing in the Department of Marketing and Supply Chain Management in the Fogelman College of Business and Economics at the University of Memphis. Dr. Bush has 20 years of teaching experience. His teaching areas include marketing management and strategy, integrated marketing communications, advertising, sales management and services. As a consultant, Dr. Alan Bush has worked with a variety of organizations in the areas of marketing plans, IMC, sales, and services marketing. He received his BA from Winona State University and MBA and PhD degrees form Louisiana State University.